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The Authors

Alexandra started in traditional strategy consultancy at McKinsey & Company, before moving on to set up the digital division at RELX (Elsevier Science) in New York, and later holding a number of senior digital management positions across the US and Europe. As Managing Director of Lastminute.com Benelux, she took the site to the no.1 spot in six months. Alexandra holds a Masters in Business Administration, and previously conducted research in Chile for the SHV board. She is co-founder of SparkOptimus, and appears on lists like TheNextWomen100. Alexandra lives in Amsterdam with her husband and three children.

Tom started at Proctor & Gamble in line management, before also working at McKinsey & Company — first in Amsterdam, and later Boston on the ‘Diamond’ programme for top consultants. He then headed marketing at KKR-owned Maxeda, the largest non-food retailer in the Netherlands. Tom holds a Masters in Astrophysics, and could previously be found conducting research at the ESO, also in Chile, at one of the world’s biggest observatories, and publishing on the warped layers of the outer galaxy. He is co-founder of SparkOptimus. Tom lives in Blaricum, near Amsterdam, with his wife and three children.

We founded SparkOptimus because we want to advance society by tapping into the possibilities new technologies bring. We work with some of the biggest companies in the world (including Shell, Unilever, ING, eBay, Ikea and many others) on transforming their businesses in the context of disruption. Together with them, we’ve built their digital capabilities from the inside, and launched new digital ventures that are now capturing market share, and disrupting the disruptors. We’re also disrupting consulting itself. Since inception in 2010, we’ve been applying our innovative working methods, proprietary models, and leading strategic and practical knowledge, and for the last five years straight have enjoyed 70%-a-year growth. We are now Europe’s top management consultancy focused 100% on digital disruption.

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